Product Design
TI Cycles of India, Chennai
PHILLIPS SUPERCAT​
"Design a range of bicycles for Indian rural/urban kids."
Age Group: 2 to 5 years | Sizes: 12" & 14" | Client: TI Cycles of India
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The main goal of Supercat bicycle project was to push the boundaries of existing consumers experience through visual aesthetics
along with playfulness, animal friendly & joyful nature.
Design Process​
This project started with understanding existing products in on going market and their engagement.
Several research and interviews were conducted to gain insights about consumer behaviour, needs and existing
competitors like Hero Cycles Ltd. & Avon Cycles Ltd. A collection of insights was generated
for design development process and implementation.
Conceptualization
Once a form was chosen from sketches I begun the process of refining the design. Using methods of Graphic softwares like photoshop, Illustrator & CAD to iterate many different variations of minute details until got a unique product.
Also the stage to focus on details and to play with different accessory compositions.
Final Product Design
Concept behind the Supercat
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A cute fluffy kitty is something that kids can relate to. This idea has been explored in the “SUPERCAT” bicycle concept where the form,components,graphics, colour have been rigorously ideated and implemented
in the same spirit.
Explorations of Form
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The challenge was designing the Supercat bike and to create something unique and innovative for the consumer.
To overcome this design requirement a vast amount of idea generation, sketching and refinement for further development of the idea needed to be done, to generate the unique design.
Form Transformations
PHILLIPS KIDZ​
"Design a range of bicycles for Indian rural/urban kids."
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Age Group: 2 to 5 years | Sizes: 12" & 14" | Client: TI Cycles of India
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Theme - Captured wild life in design for improvement of the imagination and fantasy for children.
Story of "Kidz"
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Adventures, animated, inspiration such as Jungle Book, Madagascar etc. triggering the imagination and fantasy in children.
Lastly bike “KIDZ” has been designed with the expected theme. This also includes
popular animal stories, characters and
also ongoing graphics where the wild
life environment is existing.
Conceptualization
Final Product Design
