Primaseller
​
Primaseller, an e-commerce application which is a one stop solution for managing multi selling platform, integrated with e-commerce sites like Flipkart, Amazon, eBay, Magento, Shopify and more
to manage orders, Purchase Orders(P.O), Point of Sales(POS) and invoices.
Design Process
Research and Ideation
​
I started the exercise with detailed user research and brainstorming. The idea was to find out the process how user can evolve to manage multi channel with one channel. User research was conducted amongst with user. After multiple rounds of scenario mapping some paper prototypes were generated to test the concepts.
​
The images shown below are some of the wireframes which were created in the whole process. These wireframes were used for some research as well to get user feedback.
​
After coming up with the wireframes, it was taken to the next level and was converted into visual mockups. These visual designs were done considering Android Platform and Primaseller’s design guidelines .
Brainstorming
​
In a limited time, a small brainstorming was done to narrow down the categories and channels which ended up separating our product with competitors.
Root-Cause
​
Once the ideas were mapped from Brainstorming; a detailed root-cause analysis was done. Giving us proper direction around, “What design decisions should be taken and what not”.
Open Discussion
​
To validate the hypothesis generated from the research, tested various scenarios with user group which was a part of primary research.
Design Direction
​
Along with new application design; follow design languages and mold them for Android OS.
Information
​
As there were multitude of ideas; it was really important to prioritize some.
Solution - A small cardboard sketching exercise was done to map important segments.
Designs
​
After finalizing some, a detailed wireframe chart was made which included users journey. It helped to optimized screens.
These ideas were further mocked to come up with final concept and prototype also tested with the concerned users.
Requirement Gathering & Brainstorming
Personas
​
The purpose of personas is to create reliable and realistic representations of key audience segments for reference. These personas are based on qualitative and quantitative user research.
It helps to focus decisions surrounding site components by adding a layer of
real-world consideration to the conversation.
Storyboarding
Proposed Site Flow
Concept Wireframes​
​
Several cardboard sketches were made to test some of the approaches for conceptualized. An iterative approach as quickly used to sketch some of the ideas which users suggested.
Proposed Concept Design
Proposed Wireframes
Final Visual Design
